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Why Use a Tanning Lotion? Healthy skin is the foundation of a successful tan, and a sunless tanning lotion allows you go get that tan without the harmful drying effects of the sun. Skin that is not dry or flaky will hold a tan longer. Use tanning products such as sunless tanning lotions, self tanning creams and lotions, or tanning sprays for that "Instant Cruise tan!"
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